
We came up with the name Mr. Cellar from the target audience and the essence of the product: Good, quality wine, for those who understand and genuinly enjoy it. For the people who, if speakeasies still existed, they would be regulars. A logotype and a brand identity with a vintage and mysterious essence, featuring a classically styled man, to reminisce of times when wine was a compulsory company and a reason to go out at night. And perhaps to misbehave!
ClientMR CELLAR ServicesBrand name generation, Logotype, Brand identityYear2017